Nivea Nigeria: Black Friday Activation – Strategy, Content, Ads & Influencer
Black Friday is the most competitive moment in retail. Nivea Nigeria needed to win it – on every social media channel, all at once.
The Challenge
Nivea Nigeria was heading into Black Friday – the single most competitive sales period of the year – with an opportunity to drive massive product awareness and conversions across digital channels. The challenge wasn’t just visibility. It was orchestration. To truly own the moment, the campaign needed to run across organic content, paid advertising, and influencer activation, with a single strategy holding all three together.
They needed a partner who could take one brief and execute across every channel – without losing brand consistency, creative quality, or campaign momentum under deadline pressure
Our Approach
We built the campaign from the ground up – starting with strategy and ending with full execution across every channel. Every piece of content, every ad, every influencer partnership came from the same strategic foundation.
Key updates included:
The Outcome
The campaign delivered a cohesive, high-impact Black Friday presence for Nivea Nigeria across all channels:
What We Delivered
"The Black Friday campaign was one of our strongest digital moments of the year."
