Titan Trust Bank: 360 Social Media Management

FEELGMA created a comprehensive social media growth strategy tailored to the Nigerian banking audience and Titan Trust’s brand positioning

Strategy Social Media Marketing

Client Union Bank

The Challenge

Titan Trust Bank operates in one of the most trust-sensitive industries in the world. In financial services, every post, every comment, every unanswered customer query either builds or erodes confidence in the brand. Yet their social media presence wasn’t reflecting the professionalism, responsiveness, or authority that a modern Nigerian bank needs to command online.

The challenge wasn’t just about creating better content. It was about building a fully operational social media system – one that could handle brand communications, product campaigns, paid advertising, and real-time customer support simultaneously.

They needed an agency they could trust with their brand’s most public-facing channel. That’s where Feelgma came in.

Our Approach

We approached this engagement as a full social media operations partnership. Every pillar of Titan Trust Bank’s digital presence was managed under a single, unified strategy that kept brand consistency, customer experience, and commercial objectives aligned at all times.community engagement.

Key updates included:

Developed a comprehensive social media strategy tailored to the Nigerian banking audience and Titan Trust’s brand positioning

Built a content calendar covering brand storytelling, product education, financial tips, and promotional campaigns

Applied our five-pillar content formula: Dialogue, Relatability, Authenticity, Value, and Opinion – to make a financial brand genuinely engaging, not just informative

Created all visual content, videos, and copy across platforms – maintaining the professional yet approachable tone required in financial services

Managed paid social advertising campaigns (Meta) to drive product awareness, account sign-ups, and brand reach

Ran active customer support across social channels – monitoring comments, DMs, and mentions, and responding to customer queries in real time

Escalated sensitive customer issues through proper channels, protecting brand reputation while keeping customers informed and valued

The Outcome

Titan Trust Bank’s social media became a fully functioning brand and customer engagement channel:

Generated 12,000+ banking product sign-ups and qualified leads through targeted paid advertising campaigns in 30 days

Improved follower growth by 35%+ while establishing a more professional, modern, and trustworthy brand identity.

Delivered 25M+ campaign impressions for major banking products, promotions, and awareness campaigns.

Strengthened the bank’s digital reputation, increasing internal stakeholder confidence in online brand management and communication.

Stronger online presence relative to key automotive competitors in the Nigerian marke

What We Delivered

Social media strategy and content planning

Content creation – Animations, Graphics, and Video Production

Community management and engagement

Paid social advertising (Meta)

Monthly performance reporting and optimisation

"Feelgma gave us something we didn't have before - a social media presence that actually reflects who we are as a bank. Professional, responsive, and consistent."